Star Avenue
SCROLL
STAR AVENUE
K-CULTURE
MARKETING
Ever since LOTTE DUTY FREE introduced marketing strategies related to Korean Wave celebrities, it has led "Entertourment Marketing" combining tourism and entertainment. LOTTE DUTY FREE will continue to serve as an ambassador of K-CULTURE which takes the lead in promoting Korean culture and revitalizing the tourism industry.
Key Points of
K-Cultural
Marketing
As the proven leaders of K-culture, LOTTE DUTY FREE will
continue to take the lead in spreading Korean culture to the world.
continue to take the lead in spreading Korean culture to the world.
1.19million
Family Concerts Since 2006
Total Family Concert audiences
Total Family Concert audiences
54people
K-Wave Models
Top stars of the Era 15 Team
Top stars of the Era 15 Team
The Korean Wave star model
who's on the Guinness Book of Records(as of 2017)
who's on the Guinness Book of Records(as of 2017)
33times
Fan Meetings Since 2010
Total number of times performed
Total number of times performed
Top20MV
Music Videos
Selected on the YouTube ad leaderboards TOP20
Selected on the YouTube ad leaderboards TOP20

So I’m Loving You / You’re So Beautiful
Enjoy the brand essence of LDF in
Star Avenue
Experience a variety of attractions offered by Lotte Duty Free.
Star Avenue Main Store
- 1F, Main Branch of LOTTE Department Store, 30, Euljiro, Jung-gu, Seoul
- Subway Euljiro-ipgu Station, Subway Line 2,Exits 7 and 8, between LOTTE Department Store and LOTTE Hotel
- Usage time 09:00 ~ 18:30