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Core values

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LOTTE
CORE VALUE
LOTTE’s core values are the standards for the thoughts and actions which are necessary for LOTTE employees to accomplish LOTTE's mission and vision.

BEYOND CUSTOMER EXPECTATION

We focus on the foundations of our work and continue to challenge ourselves, aim for higher goals.

BEYOUND CUSTOMER
EXPECTATION
CHALLENGE
Story of Self
RESPECT
Story of Us
ORIGINALITY
Story of Future

Definition and
action plans

CHALLENGE

We focus on the foundations of our work and continue to challenge ourselves, aim for higher goals.

BEGINNING
We ascertain the core nature of our work and set goals that connect the entire organization’s progress.
DEVELOPMENT
We constantly strive to develop our work to achieve our goals.
PROGRESS
Set higher goals and push through to achieve them.

RESPECT

We adhere to the principles by communicating, respecting various opinions, and working towards the turst-based community.

BEGINNING
Communicate actively with the constituents and the stake-holders, while respecting different opinions of them
DEVELOPMENT
Respect the principles and respond actively to the requests of the stake-holders.
PROGRESS
Act carefully, considering the consequences of our actions, and build trust with other organizations.

ORIGINALITY

Respond quickly to the changes and create innovation that cannot be easily mimicked through cooperation that exceeds boundaries.

BEGINNING
Respond quickly to the speed and direction of environmental changes.
DEVELOPMENT
Take active interest in various fields and seek cooperation that exceeds boundaries to create greater value.
PROGRESS
Provide products and services that cannot be easily mimicked, with a unique viewpoint and innovative activity.