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Making Story


LOTTE DUTY FREE developed the MyLOTTE typeface to strengthen the brand image through the use of a unique typeface,
reduce the costs of using an external typeface, and prevent any conflicts regarding intellectual property rights.

MyLOTTE typeface expresses the brand's characteristics and vision. By using a wide array of visual aids that help form a uniform brand image, in the long term, it will strengthen LOTTE DUTY FREE's corporate competitiveness. It is a communication tool that will be used to form a stronger brand identity.