Using the wordmark of LOTTE Group's C.I., it shows the connectivity with the group. "Duty Free" representing the type of business was added as well.
LOTTE DUTY FREE
LOTTE DUTY FREE's Visual Identity expresses the concept of "Space" for value creation, beyond being the retail industry. It reflects three core values towards the customers. That is, the customers' imagination is realized into artistic spaces, meaning that they can meet LOTTE DUTY FREE anywhere in the world.
LUXEMALL is a domestic customs-clearance luxury sales business which allows luxury shopping without leaving the country. LUXEMALL's Visual Identity expresses online and offline shopping mall where you can purchase high-end products meticulously curated by LOTTE DUTY FREE.
LDF BUY is an online cross-boarder shopping mall that sells authentic items sourced by LOTTE DUTY FREE. LDF BUY's Visual Identity embodies a present box symbolizing excitement, and the three lines starting from the corners symbolizes Health, Happiness and Freshness, respectively. The image implies that the business connects quality goods with customers and delivers the products to customers promptly.