Shortcut to the main content

Ethical Management

Trust Relationship with LOTTE Families

    • We draw a clear line between public and private matters and give fair opportunities.
    • We are all part of someone’s precious family.
    • Safety is the starting point of everything.
    • An honest report makes our efforts and passion more valuable.
    • The company’s properties belong to all employees of LOTTE.
    • Intellectual property—the fruit of our efforts—should be protected by all of us.
    • Information disclosure can be caused by a small act of carelessness.
    • No favor is unpaid no matter how small it is.
    • Do not pursue personal gains with internal information.
    • Separate politics from business.

Trust Relationship with Customers

    • Be the No. 1 brand in customers’ heart
    • Honesty is the best way to gain customers’ trust.
    • Customer information is as precious to us as our lives.

Trust Relationship with Partners

    • Fairness and trust are what make our partners one team.
    • Partnership becomes stronger when it is built on mutual respect.
    • Fair competition makes us stronger.
    • Information gathering should be done legitimately and legally.

Trust Relationship with Society

    • We do not inherit the earth from our ancestors; we borrow It from our children.
    • Our biggest joy is sharing what we were given by society.
    • Others will respect us if we also respect them.