About LOTTE DUTY FREE

Graceful curves and white clouds that exude elegance.

Travelers showed great interest in the traditional goods that LOTTE DUTY FREE proudly presented to demonstrate Korea’s cultural heritage.
In the 1980s, items made by ceramic masters sold at a high price — the equivalent to a month’s salary of an average white-collar worker in Korea. Nevertheless, they were so popular that customers often had to wait in line.

“Hand in Hand.”

In 1988, Olympic fever engulfed Korea as the nation hosted the global sports festival.
In addition to ginseng, amethyst, leather apparel, bags, and ceramics, Olympic souvenirs topped the list of products sold at LOTTE DUTY FREE Department Store, the official name of LOTTE DUTY FREE at the time. Everyone who visited Seoul had a Hodori, the Olympic mascot, in their suitcase.

“I always visit Bulgari, because it is the most important museum of contemporary art.”

Bulgari is a luxury brand founded in 1884 that takes pride in its long history and traditions.
It is beloved all over the world for its modern, bold designs and craftsmanship that are close to perfection. Since opening its store at LOTTE DUTY FREE in 1993, Bulgari’s unique style, sense of color, and innovative designs have been highly popular.

Odd if unfamiliar but essential if you know it.

The 1990s was the peak of “body scrub tours” to Korea by young Japanese women.
Travel agencies used to urge tourists to visit Korea for “an unforgettably refreshing and invigorating experience at the source of origin.”
As a result, viscose towels became highly popular at LOTTE DUTY FREE. In essence, they were the pioneer of K-beauty.

Unwavering faith in beauty revealed through clicks of the golden rose.

Luxury cosmetics and perfume brand Lancôme was founded in France in 1935.
Mirroring its leadership in the luxury segment of the beauty sector, Lancôme blossomed in the newly created space called the Internet.
Lancôme enjoyed the highest level of popularity in LOTTE DUTY FREE’s online store, which was launched in Korea in the year 2000.

Little secrets that you don’t want to share, a special something that you want to keep to yourself.

LOTTE DUTY FREE showcases the world’s best cosmetics brands, and it takes pride in being the first duty-free shop to feature SK-II.
SK-II’s products were highly successful at LOTTE DUTY FREE, which helped SK-II to discover the merits of the duty-free market and pursue new opportunities.

“Free-spirited and lovely, playful yet provocative, friendly yet full of charm... double-sidedness is enchanting.”

LOTTE DUTY FREE opened its store at the Soekarno-Hatta Airport in Jakarta, Indonesia in January 2012 featuring more than 110 brands.
Among them, Chanel cosmetics had unparalleled popularity because LOTTE DUTY FREE was the only duty-free store in Indonesia to offer Chanel’s cosmetic products.

“Baseball was, is and always will be to me the best game in the world.”

Street casual brand MLB has been reinterpreting the classic heritage of the American Major League in a modern way to present an up-to-date sporty style.
MLB has established itself as a representative K fashion brand since opening its store at LOTTE DUTY FREE, leading hip-hop fashion trends and being at the center of Korean street fashion.