LOTTE Duty Free
In February 1980, the first LOTTE Duty Free shop opened in Sogong-dong, Seoul. Subsequently, branches have opened in Incheon Airport Terminal 1 Store, Incheon Airport Terminal 2 Store, Gimpo Airport, COEX, Gimhae Airport, Busan Store, Jeju Store, World-Tower Store, nine other domestic branches, and in seven locations internationally starting with Indonesia’s Jakarta Airport in 2012 then moving on to Guam, Japan and Vietnam. LOTTE Duty Free offers the best quality products and services both in retail locations and online in Chinese, Japanese and English. Ranked third in the world in 2015, LOTTE is the leader in the duty-free industry and aims to be the top Duty Free Shop in the world by 2020.
Since developing the duty free retail industry’s first K-star marketing strategy in 2004, LOTTE Online Duty Free has created celebrity marketing plans with the greatest K-stars around including BTS, Lee Min-ho, Lee Jong-seok, Ji Chang-wook, 2PM, Super Junior, TWICE. LOTTE Duty Free communicates with over 500,000 customers domestically and internationally through concerts and meet-and-greets. These efforts have provided many of Korea’s growing visitors the chance to experience Hallyu and other K-culture through enter-tour-ment marketing, a combination of the words “tour” and “entertainment”, which draws the world’s attention to the culture of the Korean wave.
In the years to come, LOTTE Duty Free will take a giant leap forward to lead the world’s duty free business and become the no. 1 global operator of duty-free stores.