LOTTE Duty Free
Lotte Duty Free's history begins with the history of Korea's duty free retail industry. Since the opening of our Main Store in February, 1980, Lotte Duty Free has been a world leader in the duty free retail industry with nine domestic branch stores including our Main Store, World Tower Store, COEX Store, Incheon Airport Terminal 1 Store, Incheon Airport Terminal 2 Store, Gimpo Airport Store, Gimhae Airport Store, Busan Store, and Jeju Store. Also, after the opening of the Jakarta Airport Store in 2012, it has been successfully expanding its business to overseas markets including Indonesia, Guam, Japan, Vietnam, Bangkok, Australia, and New Zealand.
LOTTE Duty Free offers the best quality products and services in retail location and online in Chines, Japanese and English. Ranked third in the world in 2015, LOTTE is the leader in the duty-free industry and aim to be the top Duty Free Shop in the world by 2020.
Since developing the duty free retail industry’s first K-star marketing strategy in 2004, Lotte Online Duty Free has created celebrity marketing plans with the greatest K-stars around including BTS, EXO, TWICE, Super Junior, Lee Jongseok, Ji Changwook, Hwang Chiyeul, ITZY, Stray Kids, TXT, and PONY. LOTTE Duty Free communicates with over 500,000 customers domestically and internationally through concerts and meet-and-greets. These efforts have provided many of Korea’s growing visitors the chance to experience Hallyu and other K-culture through enter-tour-ment marketing, a combination of the words “tour” and “entertainment”, which draws the world’s attention to the culture of the Korean wave.
In the years to come, LOTTE Duty Free will take a giant leap forward to lead the world’s duty free business and become the no. 1 global operator of duty-free stores.