The visual identity of LOTTE Duty Free symbolizes
a space containing three core values
for customers, not just a typical concept of distribution.
You can encounter people anywhere.
Where values are created.
Where dreams come true.
CORPORATE WORD MARK
- Standard Logo
- When the word mark is used,
standard specification must be observed
and no deformation is permitted.
- Horizontal Logo
- This is used when the standard logo’s
proportions do not fit, and when used along
with that of subsidiaries.