Lotte Duty Free
In February 1980, the first Lotte Duty Free shop opened in Sogong-dong, Seoul and then in Incheon International Airport, Gimpo Airport, COEX Airport, Busan Airport, seven other domestic airports, and also five branch offices including Indonesia's Jakarta Airport in 2012, and in Indonesia, Guam and Japan. Lotte Duty Free offers the best quality products and services both in retail locations and also online in Chinese, Japanese and English. Ranked third in the world in 2015, Lotte is the leader in the duty-free industry and aims to be the top Duty Free Shop in the world by 2020.
Since developing the duty free retail industry’s first K-star marketing strategy in 2004, Lotte Online Duty Free has created celebrity marketing plans with the greatest K-stars around including Lee Min-ho, Kim Soo-hyun, Lee Joong-im, Lee Jong-seok, Ji Chang-wook, Choi Ji-woo, EXO, 2PM, Super Junior, TWICE, NCT, and Eru. Lotte Duty Free communicates with over 500,000 customers domestically and internationally through concerts and meet-and-greets. These efforts have provided many of Korea’s growing visitors the chance to experience Hallyu and other K-culture through "ENTER-TOUR-MENT" marketing. The combination of "TOUR" and "ENTERTAINMENT" draws the world’s attention to the culture of the Korean wave.
In the years to come, Lotte Duty Free will take a giant leap forward to lead the world’s duty free business and become a global No. 1 operator of duty-free stores.