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CI

Definition of Emblem

Visual Identity of Lotte Duty Free symbolizes
a space of creating value containing 3 key values
for customers, not just a typical concept of distribution.

  • GLOBAL

    You will meet with anywhere.

    Space of Global

  • ART

    Where values are created.

    Space of Art

  • DREAM

    Where dreams come true.

    Space of Dream

CORPORATE WORD MARK

Basic word mark
When the word mark is used,
standard specification must be observed
and no deformation is permitted.

CI

Horizontal word mark
This is used in case of there is a problem
in proportion when only basic logo is used,
and when used along with that of subsidiaries.